PRESS RELEASE
FOR IMMEDIATE RELEASE
An innovative new lure uses sight,sense and smell to attract fish
Bergen,Norway,June 2010 –Esca Global,the Norway-based company that manufactures and distributes Esca®,one of the hottest products in the sports fishing market,announces a new and innovative lure in addition to exposing people that have not experienced Esca® yet to the existing innovative lure light.
The new lure —Esca® SmartCatcher
Fish see it – Fish sense it – Fish smell it….. And fish can’t resist it!
The innovative Esca inserted into a unique-designed housing and placed inside a translucent soft-bodied lure with affixed bait pocket —resulting in lure that entices fish with the perfect combination of sight,sense and smell.
Features:
•Accessible and secure pouch making it easy to switch between all Esca® models
•Tail pocket for adding on bait/scent
•Soft-bodied lure made of robust translucent rubber ensuring fluid movement underwater
•Weighs 70 grams without bait
The Esca® SmartCatcher gives you a lure that fish can see,sense and smell – irresistible.
Click here to read the official press release.
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