PRESS RELEASE
FOR IMMEDIATE RELEASE
An innovative new lure uses sight, sense and smell to attract fish
Bergen, Norway, June 2010 – Esca Global, the Norway-based company that manufactures and distributes Esca®, one of the hottest products in the sports fishing market, announces a new and innovative lure in addition to exposing people that have not experienced Esca® yet to the existing innovative lure light.
The new lure — Esca® SmartCatcher
Fish see it – Fish sense it – Fish smell it….. And fish can’t resist it!
The innovative Esca inserted into a unique-designed housing and placed inside a translucent soft-bodied lure with affixed bait pocket — resulting in lure that entices fish with the perfect combination of sight, sense and smell.
Features:
• Accessible and secure pouch making it easy to switch between all Esca® models
• Tail pocket for adding on bait/scent
• Soft-bodied lure made of robust translucent rubber ensuring fluid movement underwater
• Weighs 70 grams without bait
The Esca® SmartCatcher gives you a lure that fish can see, sense and smell – irresistible.
Click here to read the official press release.